Moovin' the sales
OOFOS
OOFOS were already hitting targets but wanted to exceed targets without losing profitability.
Through strategic multi channel tactics, utilizing AI and channel best practices we were able to help them crush their monthly revenue targets.
OOFOS shoes have been taking the footwear industry by storm. Showing up in everything from wedding photos to fitness influencer accounts. What makes this unique sandal stand out in a crowded marketplace?
Their revolutionary technology that absorbs up to 37% more impact than traditional footwear. Every single OOFOS style carries the American Podiatric Medical Association Seal of Acceptance.
Blue Meta got to work on a multi-channel campaign including targeted Google Ads and Facebook Ads. OOFOS invested in new brand creative so we could better tap into the lifestyle market for their product. Then a series of ads was created for both platforms incorporating AI and best channel practices.
We focused on segmenting their performance max campaigns, and refining both their high and low performing SKUS for best results.
Miz Mooz
Miz Mooz faced a drop in sales after having a period of high sales during the COVID-19 pandemic. The brand was looking for a digital audit and a new digital marketing strategy.
Fiber Tribe completed a full digital audit and proposed a new strategy for this brand which included recommendations to improve existing campaigns on Google ads and introducing new social ads (Meta). Promotional & holiday specific campaigns were included as part of the new paid social strategy.
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Google Ads
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Meta Ads
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NUMBERS DON'T LIE
The Results
57%
YOY increase in pages per session
60%
Google Ads impressions
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